Marketing Communications ManagerWorthland Consulting

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  Develop strategic marketing communications plans and tactics including digital marketing, e-mailers, display ads, and social media to effectively promote partner merchants and drive product sales volume.
• Day-to-day client servicing and strategic counselling to clients
• Develop pitch decks for existing and new business clients
• Manage, strengthen and develop relationships with the support team.
• Direct and work with in-house and outside designers, writers and agencies
• Ensure compliance and provide direction on appropriate name usage and brand application.
• Provide direction and ongoing support to the marketing team as projects or challenges occur.
• Develop the strategy and yearly calendar for all center-led consumer-facing promotions.
• Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology.
• Support the Sr Marketing Manager on marketing communications needs for other lines of business.

What you bring to the table:

• A university degree or college diploma in business administration or in a related field with a specialization in sales and/or marketing.
• 3-5 years of experience in B2B and B2C marketing management, executing integrated demand generation campaigns, and/or public relations in an agency environment.
• Superior understanding of the Chinese Canadian business landscape
• Experience with digital and email marketing strategy, and marketing automation platforms
• Knowledge of content marketing, copywriting, event marketing and social media marketing.
• Experience in trade shows and conferences and related marketing and logistics
• Confident, driven, and dynamic leader.
• Entrepreneurial mindset with the ability to spot branding opportunities.
• Self-driven, a strategic thinker that is results-driven.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Up to speed with current and online marketing techniques and best practices
• Experience within the fintech, payments or credit card industry will be an asset
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Experience working cross-functionally to ensure marketing programs are in line with company objectives.
• Being bilingual in both English and Mandarin would be a plus.

Preferred Qualifications

• Entrepreneurial mindset
• Experience in the payment industry

Job Type: Full-time

Benefits:

• Casual dress
• Company events
• Dental care
• Discounted or free food
• Extended health care
• Flexible schedule
• Paid time off
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8-hour shift
• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• PR or Digital Marketing: 3 years (required)
• b2b marketing: 3 years (required)

Language:

• Mandarin (required)